Travel enterprises prepare for “rebound market” and “cloud tourism”
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The original title scenic spots have resumed opening up. Tourism enterprises are preparing for the “rebound market.” After 27 days of closed parks, Huangshan Scenic Area officially resumed opening on February 21.
As of press time, more than 40 attractions across the country have resumed business.
Data from multiple platforms show that more attractions will be opened in early March, which means that the tourism industry may begin to gradually recover.
In essence, the sanitation and epidemic prevention management of scenic spots has also been included in a prominent position.
Natural attractions took the lead to resume the opening of Huangshan Tourism on the 22nd. According to the requirements of the Huangshan Scenic Area Management Committee’s “Announcement on the Restoration and Opening of Huangshan Scenic Area”, Huangshan Scenic Area will resume its opening on February 21, 2020. The passenger flow limit to the mountain is daily.Reception does not exceed 10,000 people.
Empire, Nanjing City decided to resume operation of the city ‘s tourist attractions in batches and orderly from February 20, the first batch of 11 open attractions to be restored, with a total of 11 parks. The open area is the area of open attractions or open areas of attractions, including China.Mountain tombs, Xuanwu Lake, Nanjing city walls, etc.
The West Lake in Hangzhou, Zhejiang Province has decided to open the park attractions that have been closed in an orderly manner since February 19, and the open-air toll attractions that belong to it are in principle open during normal business hours.
On the investor interaction platform, “when to open the park” has become a concern for listed companies in the tourism industry such as Songcheng Performing Arts.
Regarding the successive opening of tourist attractions, Zhihui founder and CEO Liu Zhaohui pointed out in an interview with reporters that the progress of epidemic prevention and control is a key factor that determines the speed of opening attractions. At present, it is difficult to use a one-size-fits-all approach to determine the speed of opening nearby.Naturally, open attractions may be preferentially opened, and specific restrictions and management will be implemented through the control of tourist load (generally no more than 50%) and reception density.
In addition, the restoration and operation of tourist attractions, such as humanities attractions, theme parks, museums, etc. that 四川耍耍网 require confined space may still take time.
According to the first batch of “Famous Attractions Opening Schedule” released by Ctrip Global Play Platform, West Lake, Confucius Temple, Xuanwu Lake, Qianfoshan Scenic Spot, Keyan Scenic Area, Sun Yat-Sen Scenic Area, Yuhuatai Scenic Area, Nanjing City Wall Scenic Area, Longhu Mountain,More than 20 well-known attractions such as Zhouzhuang and Shenxianju have been opened.
In early March, more attractions will be opened, including Yunshang Grassland, Anji Lingxi Mountain Scenic Area, and Daming Mountain attractions. It is expected to open on March 1.
The Jingyu Scenic Area Smart Management Group’s Qiandao Lake Shilin Scenic Area, Liu Bowen’s Hometown Scenic Area, and Longnan South Wudang Mountain Scenic Area have been reopened on February 22.
In addition, under the reservation of related epidemic prevention measures for passengers and employees, Anji Tent Hotel, which belongs to Jingyu Donkey Mom Group, is also scheduled to open on March 1.
According to data from Feizhu, Feige platform ticket search volume increased by about 30% in the week from February 17 to February 23, but booking growth was not obvious, and more consumers are still watching carefully.
The reporter noticed that the epidemic resistance is still going on, and while the major attractions have been opened in an orderly manner, the health and epidemic prevention work has been elevated to the first place.
Huangshan Tourism has adopted online real-name appointments and offline code-scanning contactless ticket purchase methods. It requires team tourists not to exceed 30 people to implement time-sharing appointments and enter the mountains at intervals. All visitors must enter masks to enter, and the queue interval is more than 1.
The Hangzhou West Lake Scenic Area controls the real-time visitor volume. The daily reception volume does not exceed 50% of the capacity in principle. It arranges team visitors to enter the park at intervals. It is recommended that no more than 30 team visitors and all visitors are required to stay in masks.
”Cloud Tourism” Substitute Online From the 8000 most domestic attractions that Ctrip platform sells tickets, the proportion of open attractions is currently very low, but it is expected that more attractions will join the open ranks.
In contrast, the number of free spots for medical personnel across the country also exceeded 1,000, covering 30 provinces and cities across the country and 195 cities, of which 5A and 4A reached 479, accounting for more than 40%.
In fact, there is no overview of the announcement and it is actively preparing for war.
Yunnan Tourism stated that the company will save energy in advance for the summer and the second half of the year. While doing well in epidemic prevention and control and daily security operations, in the field of tourism culture and technology business, the theme park projects will be promoted as planned, and project constructionAnd preliminary design and planning.
In addition, the company will comprehensively improve research and development capabilities, creative design capabilities, and market expansion capabilities, actively acquire project resources, transform traditional prospects for transformation and upgrades, increase consumption scenarios, further enhance the company’s product appeal and competitiveness, and meet market demand after the epidemic has endedBe prepared for a rebound.
And closed tourist places, such as museums that are temporarily inconvenient, have moved the travel experience to the “cloud”.
On February 23, the eight well-known domestic museums such as the National Museum of China collectively launched a “cloud spring tour” mode through Taobao live broadcast.
It is reported that Taobao live broadcast combines offline live broadcast, professional anchor explanation, popular science lectures and other forms to create a unique viewing experience.
In this live broadcast, 20 million teachers and students from Taobao University’s cloud classroom visited the museum online.
For museums, “cloud spring tour” is not only a temporary solution, but also a new choice for museum digitalization.
Finally, at the end of last year, there were more than 20 museums’ official flagship stores on the Taobao Tmall platform, and they gradually had over 10 million fans, more than half of which were post-90s.
”Cloud tourism is a big development.
“Liu Zhaohui said frankly,” The offline experience of tourism is essentially irreplaceable, and online may be used as an extraordinary period or a solution during the off-season, which can make up the incompleteness of the entire industry chain.
He believes that there are differences between cloud tourism and field tourism, and there is also a lot of room for development. Certain display cultural projects and virtual reality experiences can be achieved through new technologies such as “cloud tourism”.